Wednesday, May 2, 2007

Summer designs for womenswear

Reported by Anita Srinivasan

Usha Umapati runs Lasya, a sari and salwar suit boutique located near Gold's Gym on Kasturi Ranga Road, Alwarpet.

Although bridal trousseaus are the store's specialty, it also aims at enhancing a woman's personality by suggesting clothes that suit them. She gave us some tips on what is best for summer.

One of Lasya's craftsmen embroidering a georgette sari.

"The younger people tend to go in for georgette, and other more clingy material, while the older ones stick to silk, when it comes to formalwear, but light to medium shades or bright-coloured cotton and kotas with smart blouses are the perennial favourites for casuals", says fashion designer Usha Umapati.

The store identifies its market as the highly-paid working women to whom a customised wardrobe makes a difference.

Umapati also helps women accessorise bags and jewellery with their saris and salwars. A subsidary of the store is School Colours which specialises in children's school uniforms.

The store is located at 19/1, Kasturi Apartments, Off Kasturi Ranga Road, Chennai- 600 018. Tel: 24990649, 24984303. Email: lasyaindia@yahoo.com

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