Star Supreme – The shoe shop with a difference!

By Meenaxi Palaniappan

This tiny shoe shop, tucked in a little corner on the 2nd Avenue, Besant Nagar, cannot be seen unless you are looking for it. However, Mr. Abdul Khader, the owner of this shop, says that he could not be happier with the location. His customers are mostly local school and college girls who frequent the shop to buy the latest styles of footwear, which he diligently changes every 3 months. His secret to success lies in his astonishing ability to display flawless replications of some of the most fashionable styles, barely weeks after they enter the market, at almost 25% of the cost. 'My policy is less profit, more turnover' says Mr Abdul Khader, in response to being asked how he manages to sustain such low prices.

This 11 year old shop thrives on recurrent customers, who get benefits like regular discounts and lower pricing than the new customers. Star Supreme shoe shop is located at E33, 2nd Avenue, Besant Nagar, Chennai-90 and it is open between 10 AM and 8 PM on all days.